By introducing this loyalty platform, Signify hopes to foster relationships with electricians and give them more agency through the chance to earn reward points on purchases of Signify products.
Designing a program to effectively engage with electricians by implementing an innovative reward mechanism on purchasing signify products
Earn points toward future purchases by stocking up on recognizable items
To increase brand awareness and sales among electricians across the country, new entrants are encouraged to interact with the industry's electricians via a loyalty app and establish a personal connection with them.
1. One-stop loyalty app
In order to keep the electricians interested and actively working, the platform had to be user-friendly and provide them with incentives that were of real value.
2. Simple content flow
Emproto created a full-featured loyalty program, which includes a mobile app for channel partners and a web app for admin users.