Brief

By introducing this loyalty platform, Signify hopes to foster relationships with electricians and give them more agency through the chance to earn reward points on purchases of Signify products.

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Problem Statement

Designing a program to effectively engage with electricians by implementing an innovative reward mechanism on purchasing signify products

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Goals

1. Desired results for the user

Earn points toward future purchases by stocking up on recognizable items

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2. Business Goal

To increase brand awareness and sales among electricians across the country, new entrants are encouraged to interact with the industry's electricians via a loyalty app and establish a personal connection with them.

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Solution

1. One-stop loyalty app

In order to keep the electricians interested and actively working, the platform had to be user-friendly and provide them with incentives that were of real value.

2. Simple content flow

Emproto created a full-featured loyalty program, which includes a mobile app for channel partners and a web app for admin users.